WHAT WE DO

__ What is meant by branding?

“Branding is to provide products and services with the power of a brand”. [Kotler & Keller, 2015)]

branding is the process of giving meaning to a specific organization, company, products or services, creating and shaping a brand in the minds of consumers .
It is a strategy conceived by organizations to help People to quickly identify and experience their brand, and give them a reason to choose their products to the detriment of those of the competition, clarifying what this brand is in particular.

The goal is to attract and retain faithful customers and other stakeholders, delivering a product always aligned with what the brand promises. They feel indecisive about a product, considering different brands.
It is positively affecting a number of people - consumers to employees, investors, shareholders, suppliers and distributors .

__ at Zon Design, how do we work the customer branding?

In Zon, at any customer project - whether product, graphic, or signaling - we are always thinking of collaborating in building your branding. immersing in the brand's understanding, its audiences and markets . aligning design solutions to brand/business values and purposes.

__ How do you work in branding?

Companies tend to use different tools to create and shape a brand, such as:

• brand definition: Purpose, values, promise.
• Brand positioning declaration.
• Brand Identity: Name, Voice Tone, Visual Identity Design [which includes logo design, color palette, typography…]
• Advertising and Communication: TV, radio, magazines, billboards, website, mobile apps…
• sponsorships and partnerships .
• Product and packaging design.
• Shop Experience .
• Working space and management style experience.
• Customer Service .
• Price Strategy .
  

__a zon design can collaborate with your business on various fronts, mainly on brand, product and packaging design, communication and POS .
Essential services in building a strong and effective branding.