CLUBE CADEIAS

The challenge of creating a collection of products for the Candeias brand brand was approached with great dedication and creativity by the Zon team. and your target audience. With over 55 years of experience in the tourism market, Clube Candeias mainly serves families in search of leisure in high season, as well as couples in search of tourism.

To develop the project, several research was conducted that guided the definition of personas and the identification of assertive products, through the identification of suppliers and graphic motives. This included customer interviews, visits to points of sale and analysis of cultural and regional products, as well as considering seasonal aspects and market trends. To dress and customize selected products, we created four collections of prints inspired by segment trends: seaside style, family and well-being, tropical elegance and local culture.

Project definitions included customer product validation, selecting the most appropriate suppliers, choosing the best print for each product and the elaboration of the arts for customization of items.

The results achieved with the collection met, and surpassed the client's goals: contemporary products, personalized and aligned with the concept of the Candeias Club.