Kuka Kids Cups
Affective design for mothers and children
Kuka, a traditional brand of childcare products, relied on ZON to create three plastic products for children: a Mug with Handle [300 ml], a Cup [330 ml] and a Fun Cup with holography illustration [300 ml]. The project needed to meet the demanding level of functionality [characteristic of Kuka products] and propose a design to arouse emotion and engage the consumer, ensure a positive exoerience for the user and enable differentiation at the POS.
Designed products – resulting from ZON’s design strategies – add differentiation and design value to the Kuka’s portfolio.
The Cups have anatomical bodies – suitable for children’s hands –, embossed details that aid the anatomy and make it easy to use, and a flip top cap.
The Mug has rubberized details on the handle, for the comfort of the little ones.
The Fun Cup has a transparent body to show the internal holography, with easy insertion for customer's illustration renewal.
Additional info
PROJECT: Kuka Children's Cups
CLIENT: Kuka
YEAR: 2014