Sense Packaging
Relaxing and inspiring bath
Tramontina started the commercialization of Electric Showers.
ZON organized the collection, creating the names of the products and the visual identity of the packaging.
Sense was the name chosen for the first collection - a name related to the experience and the different sensations that a good bath can provide. The products were named Sense Plus, Sense Top and Sense Day.
The visual identity focused on the vigor of the water jet , represented by the images that illustrate the packaging and reinforced by the vibrant colors that identify each different product [orange, pink, purple and blue]. To enhance the product at the POS and create versatility of display, the graphic layout provides that packaging can be arranged horizontally or vertically.
The collection's communication alludes to the intimacy of the bath and the positive experience provided by the shower.
Challenge
“A relaxing and stimulating shower”
Tramontina started selling Electric Showers . ZON organized the collection, creating the name of the products and the visual identity of the packaging.
Sense was the name choosen for the first collection - a name related to the experience and the different sensations that a good bath can provide .
The products received the name of Sense Plus, Sense Top, and Sense Day .
The visual identity focused on the vigor of the wather jet , represented by the images that illustrate the packaging and reinforced by vibrant colors
that identify each different product [orange, pink, purple and blue]. In order to add value to the product at the POS and create versatility in the disply ,
graphic layout provides that the package can be arranged horizontally or vertically.
The communication of the collection alludes to the intimacy of the bath and the positive experience provided by the shower .
Additional info
PROJECT: Sense Packaging
CLIENT: Eletrik
YEAR: 2015