GRAZZIOTIN GROUP

The universe of private labels is on the rise in various segments of retail. They organize the company's product mix while also enabling more competitive commercial strategies. Major fashion retailers like Primark, Forever 21, Zara, H&M, among others, demonstrate success with this approach.

Grazziotin Group, our client with 60 years of experience in retail, has stores that are fashion references, offering a wide variety of clothing and accessories for all ages and styles. In this project, ZON's challenge was to create new private labels - and update graphically some existing brands - for two retail companies of the Group: Grazziotin Stores and Pornenos.

ZON's approach was strategic, with each brand carefully developed to meet the needs and aspirations of each specific audience. This involved research, typography details, colors, shapes, and graphic elements - all to ensure visual differentiation of the brands, add value to the products, and empathize with consumers.

The result was the creation of contemporary and appealing private labels that address all tastes and styles of products sold in both companies of the Grazziotin Group, standing out in the highly competitive segment of the apparel sector.