E-mail: design@zondesign.com.br
Are you that person who reads product labels, validity dates and all the details? For pay attention: From October, food industries will have to adapt to the new rules of nutritional labeling, according to the recent Ordinance of Anvisa. The goal is to facilitate the understanding of nutritional information, to help consumers make more conscious eating choices.
In addition to changes in the information table and nutritional allegations, the novelty will be the adoption of front nutrition labeling - informative symbol that will now be included in the front panel of the packaging. The idea is to show, clearly and simply, the content of nutrients that are relevant to health. In addition to ingredients, shelf life and nutritional information, some items will gain a magnifying glass: the amount of added sugars, saturated fats and sodium. Companies will not be able to use false words and information on the labels and information.
But the fact is that packaging does not just meet the important function of protecting and informing about the products. They play a broader role, the one also to pass the value of the brand and all the subliminal messages involved in it, such as transmitting the reliability of the products we are buying.
Packaging is the main means of communication between the company and the consumer. It has to be strategic, attractive, practice and help with customer loyalty. With a well-made branding work, it is possible to perceive the seriousness of the company behind the goods, the reliability it passes, the concern with the preservation of the planet, etc.
This is why it is important to have a clear strategy regarding the message that the company wants to go through this “hidden salesman”. Food industries should take advantage of this hour, since new guidelines will change the layout , it is an important opportunity to also renew the visual identity and design of the packaging. moments of adaptation to new current standards are also opportunities for updating.
Then comes the relevance of design: attract the consumer to, in a second look, he goes deeper into details and identifying nutritional information. The more honest and true the packaging, the more we can make the correct choice according to our parameters. Palms for Anvisa and Lupa on the packaging!
