Brodbeck Branding

"Brand Modernization for new positioning of the company"

Brodbeck | 2010

The Challenge

Modernizing the Brodbeck brand and align the corporate branding to the new positioning of the business: IT Consultancy.


Solution

With the idea of partnership and a close relationship, ZON worked with the letters d and b from Brodbeck's name; in order to customize the logo and create the db symbol - used as a prefix of the company's tools - the two letters were mirrored and highlighted in the graphic visual context.

Inspire customers and consumers through brands that reflect the values of the companies and their business.