Flat Product Design

"A product line to expand markets"

Jackwal | 2012

The Challenge

Finding the positioning and design strategy for a new line of Jackwal Bathroom Accessories, helping the brand to renew and expand its markets.


A collection of products with extended use was developed, that is, beyond the residential environment that also serves the institutional market: hotels, restaurants and other commercial environments.

ZON was also responsible for the name of the visual identity Flat.

The robust design of the new products contrasts with the softness of the visual identity of the packaging, leaflets and POS materials. The graphics inspired by the Art Nouveau movement and blister packaging contribute to highlight the product at the POS and position the Flat collection at a higher level to the other Jackwal lines.

Meeting customer needs – always satisfying the functional, formal and emotional needs of consumers.