Kuka Kids Products Product Design

"An affectionate design for mothers and children”

Kuka Kids Products | 2014

The Challenge

Create plastic products designed for infant use [300ml Mug, 300ml and 350ml cup with a holographic illustration], to meet the calculated level of requirements in terms of functionality [a characteristic of Kuka products] and to propose a design for awakening emotions and engaging consumers affectionately, allowing for distinction at the POS.


The mug and the 300ml Cup have anatomical bodies - suitable for children's hands - embossed details to collaborate with the anatomy and to facilitate its use, and a lid with a spout protected by a cap "flip top"; the mug handle have rubberized details; the 350ml cup is transparent to show the internal holography.

Meeting customer needs – always satisfying the functional, formal and emotional needs of consumers.