Macro Office Signage SIGNAGE AND EPHEMERAL ARCHITECTURE

"Signage to guide with style and professionalism"

Macro Office | 2007

The Challenge

Macro Office: accommodating rental spaces - with comfort, professionalism and class - meetings and activities for professionals and companies, where the internal signage of the building should inform, organize flows, convey professionalism and at the same time, humanize the environment.


Solution

Taking advantage of the thematic orientation from the customer, which identifies the rooms by Brazilian state names, ZON Design used the color yellow for the flags on the doors and the signage elements. The graphic concept and signage materials collaborate to enhance the image of professionalism of the environments.

Designing spaces and signage to optimize functions and services, and also assign meaning to the brand associated with them.