"Genuine and appetizing Identity"
Makalu | 2016
Develop positioning, naming, visual identity and packaging for the new ice cream brand to enter the market. Products of the utmost quality, which are distinguished by top of the line ingredients and make the consumer’s mouth's water.
The name creation suggests the genuine personality of the ice cream and invites a unique taste experience. The visual identity exploits the appetizing appeal of the ingredients and shows the consumer that the Makalu ice cream is "real ice cream": Vanilla made with vanilla pods, Strawberry made with well selected strawberries, Caramel, with authentic dulce de leche etc.