Minati Brand Branding
"The Brand with a fashion endorsement”
Minati Brand | 2014
Minati - Clothes & CO. It is a multi-brand women's clothing store that combines the fashion expertise of its two partners: Milena and Natielen. The store is located in Santa Maria-RS.
ZON worked on the brand strategy for the store [including naming and graphic logo].
When designing the Minati brand, ZON sought to transpire the fashion curator, proprietary differentials and, consequently that of Minati. The design of the brand acts as a seal of approval, as a mark of good taste and quality.