Minati Brand Branding

"The Brand with a fashion endorsement”

Minati Brand | 2014

The Challenge

Minati - Clothes & CO. It is a multi-brand women's clothing store that combines the fashion expertise of its two partners: Milena and Natielen. The store is located in Santa Maria-RS.
ZON worked on the brand strategy for the store [including naming and graphic logo].


When designing the Minati brand, ZON sought to transpire the fashion curator, proprietary differentials and, consequently that of Minati. The design of the brand acts as a seal of approval, as a mark of good taste and quality.

Inspire customers and consumers through brands that reflect the values of the companies and their business.