Obba Dehaus Product Design

"Differentiated products to compete in the plastic utilities segment"

Obba Utilities | 2011

The Challenge

Develop a collection of products with a distinctive design, while maintaining the commitment to their function. The Obba Utilities products compete in a market segment [plastic utilities] where all products are equal in the consumer's eyes.


Solution

Products with a clear function and added value perceived by the contemporary design of geometric shapes and colors of the products; as a marketing appeal, the products feature innovation in the details of textures and stacking. The strategy took into consideration the compatibility with the company's production processes and the commitment to tooling economy.

To start Obba Dehaus' collection, ZON designed 10 products.

Meeting customer needs – always satisfying the functional, formal and emotional needs of consumers.