Pizza Thematic Project PACKAGING DESIGN AND POS

“Utilities for Pizza lovers”

Tramontina Cutlery | 2012

The Challenge

Create the visual identity for the packaging and communication material and promotion of the thematic Pizza Tramontina project.


Solution

ZON established the premises of the visual concept: attractiveness, happiness and versatility [for use in different communication materials]. We suggested a visual language to ensure a striking image at the POS, communicating through the graphic elements, concepts related to the "pizza world": the taste [appetite appeal], the relaxation of meetings between friends, convenience of the food and cultural elements. The logo [a slice of pizza], the main color being orange and a thematic illustration, are the graphic elements of the visual proposal.

Establish emotional connections between the brand and its audience.