Aldeia da Fraternidade
The activities of the ZON | Community project began in 2001, with the involvement of ZON in the project to reposition the Aldeia da Fraternidade, former Aldeia Infantil SOS.
We collaborated with the redesign of the Institution's Brand and the elaboration of the Brand Guide.
About the Aldeia da Fraternidade
Aldeia da Fraternidade, formerly Aldeia Infantil Brasileira SOS, was founded in 1963, accumulating an assistance history of almost 60 years.
Initially, it welcomed socially abandoned children, children without ties to the biological family.
In 2001, with the advent of the Child and Adolescent Statute [ECA], Aldeia started to act in the prevention of child abandonment, investing in the parental family through educational and protective actions. Actions to compensate social vulnerabilities of these families and guarantee the basic social rights that are essential for child and youth development.
Today, through creative education and social assistance, Aldeia da Fraternidade continues to transform the reality of children and adolescents living in a situation of social vulnerability, helping them to build the perspective of a future with better opportunities.
hyperlink to the site: http://www.aldeiadafraternidade.org.br
ZON | COMMUNITY ACTIVITIES FOR THE ALDEIA DA FRATERNIDADE
1_
Brand Renewal and Visual Identity Manual
In 2001, following the Statute of Children and Adolescents [ECA], Aldeia started to act in the prevention of child abandonment, investing in the parental family. Through educational and protective actions for these families, it seeks to compensate for social vulnerabilities and guarantee the basic social rights that are essential for children's and youth development. Collaborating with the Institution's new positioning, in addition to the creation of the new Brand and Brand Guide, ZON develops graphic materials and signage elements.
2_
Institution Brochures
For several years, ZON developed the Institutional Brochures of Aldeia. In addition to presenting the Institution, this material seeks to mobilize/ inform/orient potential donors, ensuring the capture of resources that enhance institutional sustainability.
3_
Revitalization of Institution Spaces
ZON also engaged in the revitalization and architectural adaptation of various spaces of the Institution, both donating its training in design and collaborating in the search for partners to donate resources for these structural improvements.
In 2009, Casa Amor Perfeito: building where today the Children's School is working.
In 2011, Casa da Juventude: building for educational and cultural activities, and workshops for teenagers. The complete revitalization of the building today houses the Fundamental Teaching School.
In 2012, Casa Copo de Leite: building that currently houses the Dining Hall of Children's School.