Product Design and Naming
Tramontina Belém S.A.
The client relies on ZON Design to develop a collection of furniture for outdoor areas and gardens, aligned with trends in the wooden furniture segment – the client's vocation –, with a light look and adjusted manufacturing processes.
The initial design of the project was the Tarsila chair, which was inspired by Modernism in Brazil – a movement that had repercussions on Brazilian arts and architecture. From the chair, the other pieces of the furniture collection were unfolded.
The insight came from Oscar Niemeyer’s thoughts:
“It’s not the right angle that attracts me. Nor the straight, hard, inflexible line created by man. What attracts me is the free and sensual curve. If the straight line is the shortest path between two points, the curve is what makes the concrete seek infinity.”
With this in mind, the concept proposed a structure with round steel bars and minimal use of wood. But how to shape steel bars?
What are the movements/curvatures to shape the legs, base and backrest in the most harmonious and continuous way possible?
How could this structure be continued throughout the collection?
Having overcome the challenge of the structure, the addition of some rectangular wooden rulers was enough to configure the seat and back. And so the Tarsila chair was defined! A piece worthy of being admired before sitting down.
As for the name Tarsila, there is nothing more natural than a feminine naming, with personality, a fair tribute to the artist who is an exponent of the Brazilian modernist movement in the Arts: Tarsila do Amaral.
Tarsila is a timeless and sustainable design, with a Brazilian “stamp”.
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