Instituto Zorávia Bettiol

O Zoravia Bettiol Institute is a non -profit association, focused on preservation, research and diffusion of artist Zoravia Bettiol's artistic and documentary collection, as well as the support and encouragement of manifestations of contemporary art. It is the result of the joint initiative of the artist and a group of people dedicated and aware of the importance of this artistic and documentary legacy for society, and Zoravia Bettiol as artist and citizen.

In 2020, the Zon Design team took over with great love, and collaboratively, the challenge of building the brand for the Zorávia Bettiol Institute, then already defined in the historic center of Porto Cheerful . A brand that could represent the Institute in every way, translating its essence and mission to the audiences involved. Zon also defined the visual identity for the institution's communication manifestations.

In this project, we subvert the natural order of design; That is, instead of starting with the understanding of the concrete, we start from the understanding of the wonderful imagination of the artist - Zoravia Bettiol is wide, complex, a kaleidoscope of creation and intellectual invention - in graphic, body, textile and pictorial production. This imagination was our inspiration! the art that makes it fly ”. and the choice fell on “The art that enchants” by the best symbolism, and for better personifying the artist. The symbol - the figure of a girl with her yellow dress and open arms - is strong and empathic, and happily customizes the different products that the entity will market. The result is a memorable brand, will accompany the Zoravia Bettiol Institute on its long journey.