Packaging and Branding
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Labels on packaging play a fundamental role in communication between products and consumers. They not only provide essential information about the contents of the packaging – ingredients, method of use and expiration date – but also help to highlight the product on the shelves, influencing purchasing decisions.
Furthermore, a well-designed label conveys the brand's identity and strengthens its image, as well as ensuring compliance with legal regulations, promoting brand security and trust.
Here at ZON we develop studies and label proposals for different market segments. Our team seeks to understand the client's specific needs, creating personalized solutions that meet both legal requirements and consumer expectations.
Investing in label design can guarantee correct information to the consumer but also delight and retain customers, gaining space at the point of sale and thus strengthening the brand's presence in the market.
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