JACKWAL PACKAGING SYSTEM

At 75 years old, Jackwal is a brand with high recognition in the segments in which it operates – equipment and safety items for gas installations and bathroom accessories. It serves the Brazilian market and exports to several countries. The industrial park, modern and well equipped – in the Industrial District of Gravataí – occupies 100,000 m2, with 40,000 m2 of built area and 60,000 m2 of green area.

Over the years of partnership, ZON has been busy keeping the Visual Identity of the Packaging System updated for the brand's wide mix of products – in addition to developing all the necessary packaging. Our commitment is to focus on visual innovation and functional performance. The concept uses a modern and empathetic graphic language, built from a large patch of color to make a statement in the POS.

In the Metals segment [which includes bathroom accessories], each product collection is identified by three elements:

1] color spot
2] specific graphics
3] Collection name

The specific color from the collection is applied in one or two different shades. The white stripe brings lightness and supports the brand and the name of the collection. The specific graphics, applied in a creative way, attract the consumer and facilitate identification of the collection at the POS.

In the Gas segment [which includes accessories for Gas installations], the graphic language is strong, with visual impact, aligned with the market for more technical products, and with graphic elements that convey reliability and convey the safety of the products.

The strategy is similar:

1] broad patch of color [either in yellow or in black]
2] one of the colors will receive more evidence [depending on the family]
3] presence of red, the supporting color of identity
4] graphics, if used, are identical for all products
5] use of icons, seals and graphic elements for Standards and Certifications

With an assertive concept, Jackwal products are present at the POS: the packaging enchants and conveys the excellent quality of the brand's products.

ZON's strategic collaboration has been building the Jackwal branding, strengthening its image through packaging and POS where the brand is present.