Guarida Agencies

The company Guarida is a big name in the real estate sector in Rio Grande do Sul, meeting demands for managing condominiums, sales and rentals. It has 7 agencies spread across Porto Alegre and the Costa Gaúcha.

In 2023, Guarida underwent a rebranding in relation to the positioning of the business and brand, which defined new internal layouts, new interior architecture and a new visual identity for its agencies – modernizing the environments and offering a better user experience. The new branch signage system is part of this movement of evolution/innovation at Guarida – and relied on ZON for its definition and developments.

Aiming for the full functioning of the signage system, we delved into the analysis of the architectural context of the Unik Petrópolis agency and the visual identity of the Guarida brand. Visual and morphological patterns were observed that guided our study.

1] Broad and intuitive access
2] Neutral colors and linearity
3] Transparencies and glass
4] Walls with vegetation and different treatments
5] Perforated sheet coverings
6] Visual Identity with 03 groups of Colors: primary, secondary and supporting colors.

The creative conceptualization took advantage of a striking element of the brand: the Guarida smile. It was chosen as a curved counterpoint/contrast in relation to the interior architecture in straight forms and linear lines. Texts were also explored to inspire and dress the environments. The materials chosen for the signage elements bring lightness. Details in the pink tones of the identity, refer to the affection and kindness of the Guarida team.

The result: an empathetic and functional signage system, which guides and delights, valuing this movement of renovation of the Guarida!