PET – Tramontina Sports Park - ZON Design | Design de Produtos e Gráfico
PET – Tramontina Sports Park

PROJECT

Wayfinding

CLIENT

Tramontina Group

PET – Tramontina Sports Park

2021

The Sports Park is a recreational space for relaxation and leisure for Tramontina Group employees. It covers a total of 1,170.00 hectares, with a large green area and preserved native forest, and 4,500.00 square meters of built-up area. It features infrastructure for leisure and entertainment, including outdoor sports courts, a covered multipurpose sports gymnasium, trattoria, barbecue pits, kiosks, and support areas such as parking lots, entrance gates, restrooms, and locker rooms.

The wayfinding project for the entire complex needed to address two scales, internal and external - always prioritizing simplicity, durability, and ease of maintenance of the elements, while focusing on quick decoding of information.

As a concept, and for greater durability, the external wayfinding elements use concrete verticals and steel plates. The various activities of the Park, whether internal to the buildings or spread out in the external and outdoor environment, are organized through the use of color. The vibrant colors chosen stand out among nature without harming it, distributing elements in green, blue, and earthy orange.