WHAT WE DO

Packaging Design : The silent seller who will attract the attention of busy consumers, in the store and at all points of sale. On the shelf, it informs consumers about product properties and visually differentiates the competition brand

Packaging is one of the company's branding anal ; That is, it is not just a design: the chosen materials can also have an impact on brands and their purposes - especially if companies seek alignment with world sustainability trends.

__ In zon, how do we conduct packaging and POS projects?

In zon, regardless of the size of the challenge - that is, design for a single packaging or a large packaging system - our projects are conducted with strategy, updating to national and international market trends and consideration of Sustainability, in terms of costs and resource saving.

_ Intelligent Design
We designed thinking about all the details: the layout and the graphic language in harmony with the company's visual identity, the typography suitable to talk to identity and to the same time facilitating the reading and decoding of information by the consumer.

_Creation of icons and illustrations
As applicable, we create icons and illustrations that make information more understandable. Our differential is a color palette always well thought out, valuing and making sense of packaging.

_ Right typology [packaging as a container]
in zon, the packaging type and the materials with which it is produced are always very well thought out for the product to be well packaged and so that it is as appropriate as possible in terms of storage and transportation. Always with marketing vision in relation to the customer product mix and spaces at the point of sale.

Point of Selling Materials [POS]
When we talk about POS and merchandising materials, our attention goes to the look and the way that best impacts the user - without neglecting the Material disposed of the point of sale, which needs to be functional and intelligent.

POS materials are one of the main plan planning tools , as product exposure, when correct, brings sales results to the customer.

In Zon, with our experience, we seek success results for our customers.